https://www.sophiachow.com/projects daily 1.0 2024-08-15 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/5621513c-3e06-4c93-811c-b1c293a1d61a/kana-whiskey-label-front-pink.png Projects - The Label Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682724765058-QJLAIZ6FC8TPKT020C59/Kana-Whiskey_Mockup3.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682726024771-M59CDJDW3GLPT61VHOO3/kana-whiskey-close-front-pink.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682726089042-KELHIQTLMAR26P7F4AMF/kana-whiskey-front-lime.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9d6b6878-82dd-4741-aaf0-df4978cc378c/kana-whiskey-label-back-pink.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682726114280-TLY2NSIZLH74ZZROEUPO/kana-whiskey-closeup-cap-top.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682726099644-4T4HVMEL613MRRJ7QTDL/kana-whiskey-close-back-teal.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/5f3b1ca0-23ce-482b-8d5e-3365956fd62e/20240131_153301.jpg Projects - Make it stand out Delta 9 Gummy Packaging Design https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/0ec9ded1-e400-4afd-b34d-353a4f8c4c98/delta88-brochure-mockup-insides.png Projects - Make it stand out Delta 88 Vending Machine Brochure https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/0739839b-7fa1-45ce-975c-4fc6ed152694/d88-cards-gold.png Projects - Make it stand out Delta 88 Business Cards https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c9e70185-f6e7-4ce5-ab90-5d7cfb192260/Screenshot+2023-12-04+at+8.05.44%E2%80%AFPM.png Projects - Make it stand out Event Booth Design https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/292fe2a3-67c7-44ae-b3f8-7acca2d3463e/Delta88_instagram-stories-mockup.png Projects - Make it stand out 3 Instagram templates I designed and wrote copy for. 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https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1b14c4b4-6db7-476a-ad02-322e13f6146d/BSSaloonLogo-BLACK-03.png Projects - Make it stand out BSS Logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/892cb1e3-cc20-4060-9685-053ca9ae4027/BSS-menu-front.png Projects - Make it stand out BSS Menu Front https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/7cd0b062-cb64-4643-9b0f-b7435dfcc881/BSsaloon.png Projects - BSS Current Logo Here is Barton Springs Saloon’s current logo. 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Make it stand out Letters to a Young Poet book cover design https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/3ded0655-7c4e-4e15-84a0-52afed11a2b1/map.png Projects - Make it stand out HK MTR (Subway) Map https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/29881a58-70a1-4611-ad48-371db8e13799/Screenshot+2023-04-29+at+3.45.30+AM.png Projects - Make it stand out HK Visitor's Brochure Map https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c50c2398-d23f-48e8-9462-768693521bed/Screenshot+2023-04-29+at+3.53.01+AM.png Projects - Make it stand out HK MTR Subway Poster https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9746ecd5-a307-402d-8585-8f4543744403/HKbrochure-front2-mockup.jpg Projects - Make it stand out HK Visitor's Brochure https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/41006f6f-a236-4c85-a54e-ba12eab92e3d/Screenshot+2023-04-29+at+4.00.00+AM.png Projects - Make it stand out HK Website Design https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/6e410d83-e1d1-468c-b378-954d93b44c0d/HK-totebag.png Projects - Make it stand out HK Tote bag for shopping https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682756224555-0DTVKTV7ATMLG5NHK662/Screenshot+2023-04-29+at+3.15.55+AM.png Projects - Make it stand out HK logo logo horizontal https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1e3076ee-557f-4126-ae58-6f811a5a6ed0/Screenshot+2023-04-29+at+3.37.59+AM.png Projects - Make it stand out HK logo logo vertical https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/be56fc90-b0dd-473b-9075-3a564f2a7b1d/01_insta-post-1.png Projects - Make it stand out Instagram Post 2 by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e03fc518-b5fd-4a58-8575-413b97c03e17/Screenshot+2023-04-29+at+4.38.03+AM.png Projects - Make it stand out M&M Instagram Stories by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/04376e9b-e66d-40c6-a7b6-8504b16df91a/Screenshot+2023-04-29+at+4.39.05+AM.png Projects - Make it stand out M&M T-shirt by Lauren Corona-Ruiz https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/053a3f7a-0ce3-4634-8585-1383d326c9dd/Screenshot+2023-04-29+at+4.38.24+AM.png Projects - Make it stand out M&M Calendar Poster Ellie Shurtz https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762854103-0IOK1B83SBYPFPJCXIO5/Screen+Shot+2022-12-05+at+12.34.04+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762902305-ZSG9C4WFOIXZZGSYRUX2/Screen+Shot+2022-12-05+at+12.34.14+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762912733-9UJNIDLO8UT382ET9JJ5/Screen+Shot+2022-12-05+at+12.34.29+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762938030-CKX88JQHIA6LGTBKS6XR/Screen+Shot+2022-12-05+at+12.34.33+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762952190-6P7JBHZVKM8NHPPP43JK/Screen+Shot+2022-12-05+at+12.34.36+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762961774-DE2O5EGZ3CBFMWDCHPVR/Screen+Shot+2022-12-05+at+12.34.39+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762971773-F3EM2KUXESZLZJ74SYCG/Screen+Shot+2022-12-05+at+12.34.43+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762980287-IOZUF9PBYAPL3ASZ3HLR/Screen+Shot+2022-12-05+at+12.34.50+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682762989580-VK3JBQENW4TZS048Q50J/Screen+Shot+2022-12-05+at+12.34.56+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682763005005-TOK67023721C5LGERSEK/Screen+Shot+2022-12-05+at+12.35.01+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682763011860-NMMK646XOZSJAW9QM26I/Screen+Shot+2022-12-05+at+12.35.04+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682763018686-UAL0K8JV8NOI4V02ZRMU/Screen+Shot+2022-12-05+at+12.35.08+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c5231d33-579d-468c-b63b-08e9694abc9a/04_insta-post-4.png Projects - Make it stand out Instagram Post 3 by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9c535f80-cfff-4aee-879e-b45fa4de3fd3/Screenshot+2023-04-29+at+4.38.13+AM.png Projects - Make it stand out M&M email campaign on Desktop by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c677fe75-362d-4d0e-ac5c-05fedfb1f0df/Illustration_guyspinningsign_Lauren.jpg Projects - Make it stand out Custom Illustration by Lauren Corona-Ruiz https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f327c9a5-638c-40ce-9f51-d4946d62ed1b/Screenshot+2023-04-29+at+4.38.46+AM.png Projects - Make it stand out M&M Keychains by Ashley Adams https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/467e2691-80db-458a-91e0-41f43ba4124d/Screenshot+2023-04-29+at+4.35.33+AM.png Projects - Make it stand out M&M Stickers by Ashley Adams https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/b8914f58-9e63-43fd-80bd-934ef1b543e6/Screenshot+2023-04-29+at+4.39.18+AM.png Projects - Make it stand out M&M Hat https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/70dcf4fc-b3c3-4987-b2bd-0ca58cc3c356/Screenshot+2023-04-29+at+4.39.28+AM.png Projects - Make it stand out M&M email campaign on iPad by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/7e052180-376c-425b-bc77-91f8e23deb70/makers%26methods-landing.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f69c78f8-dc9d-4970-b178-5b9370c4d150/Screen+Shot+2022-12-04+at+9.39.13+PM.png Projects - Make it stand out HK Visitor's Brochure https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/d16671e7-8fc3-4d16-97c9-3af0eb44da4e/Screenshot+2023-04-29+at+4.33.26+AM.png Projects - Make it stand out M&M Poster by Bryce Babin https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/5cdf9a7b-0930-4e6e-be4f-28ca8f393254/Screenshot+2023-04-29+at+4.39.59+AM.png Projects - Make it stand out M&M Social Media Posts All by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/bd4235d0-8fb4-41d4-8119-c077aa412f71/Illustration_floatinghead_Lauren.jpg Projects - Make it stand out Custom Illustration by Lauren Corona-Ruiz https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/d2d45b95-df7f-40b9-ad20-001ad54867f6/Screenshot+2023-04-29+at+4.38.55+AM.png Projects - Make it stand out M&M T-shirts by Lauren Corona-Ruiz https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/2649d8c1-0a32-4c24-90b1-a01ad1e0c0ce/03_insta-post-3.png Projects - Make it stand out Instagram Post 1 by Sophia Chow https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682766827044-GVBWHZI4JGH70TAGKNLJ/feelingtrees-mockup-1.png Projects - Make it stand out Feeling Trees Spread 1 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e486d1ad-60b7-4bb6-baad-590300760469/Screenshot+2023-04-29+at+6.20.51+AM.png Projects - 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I coded blocks for their website for special features so that they had the ability to customize their website as they like. 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Make it stand out Visit the full StrikeGum.com website https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/38976019-e514-4287-b053-035c74a77f81/Screenshot+2023-07-13+at+3.38.31+PM.png Projects - Make it stand out StrikeGum Packaging Product Mockup https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9ad72634-110e-43a3-8067-0fb0610d6049/StrikeGum-Packwweights.png Projects - Make it stand out StrikeGum gym product photos. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/5b78ade4-6ed9-42ca-996f-02798bf686c5/StrikeGum_instagram.png Projects - Make it stand out StrikeGum Instagram Logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300755163-KN0VN5V2ATTQYC4JEBDH/StrikeGum_BrandGuidelines-1.02.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300764872-CY5PLFOUCPUDLYRJYFGG/StrikeGum_BrandGuidelines-1.03.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300784738-8LWIX5ZL8WYFDXKIW5TZ/StrikeGum_BrandGuidelines-1.04.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300803788-VZHXCOUBLV12BHUQDQDV/StrikeGum_BrandGuidelines-1.05.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300816073-0YKT82LC9D57G6CL30FZ/StrikeGum_BrandGuidelines-1.06.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300859097-WCWX9PQMLO9UAR3FHR10/StrikeGum_BrandGuidelines-1.07.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300868869-HY7KMU9T2159SK6CEPCE/StrikeGum_BrandGuidelines-1.08.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300880840-B6C3S32T1HLUCDZZ116W/StrikeGum_BrandGuidelines-1.09.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300889286-L9UD8GZIX11C25A1I4VG/StrikeGum_BrandGuidelines-1.010.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300911508-WYN5T0MGQ7LFMRBAJLXF/StrikeGum_BrandGuidelines-1.011.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300934797-D1ZYPDILP6689VW6TYEH/StrikeGum_BrandGuidelines-1.012.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300952815-T3JDE4EKZK2KVB3CLWEG/StrikeGum_BrandGuidelines-1.013.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300960194-88PVG3GJSJFM5GTS03Z9/StrikeGum_BrandGuidelines-1.014.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689300968202-TBRAWW9H9AGAFRJV50RM/StrikeGum_BrandGuidelines-1.015.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689301010160-KPDTEKV0GZBDEFXB38CP/StrikeGum_BrandGuidelines-1.016.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689301037810-DHN6860R7F1RPU9PJVD5/StrikeGum_BrandGuidelines-1.017.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689301046251-Y7QHPCS9ND7D147CARLO/StrikeGum_BrandGuidelines-1.018.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c2a41703-e1b8-4588-a906-93f4982d20e0/StrikeGum_logo%2Btag.png Projects Basch Electric Facebook Banner https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/bee8aa7b-78fa-4d60-a5a1-f43d36ad1917/Screenshot+2023-07-13+at+3.38.19+PM.png Projects - Make it stand out StrikeGum individual gum and Tray https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/4ab26961-4f20-45ef-98e6-4222dcdc17f2/StrikeGum_logo_shortened.png Projects - Make it stand out StrikeGum shorthand logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/11b40101-5f6f-4397-a03c-dfd4c868b672/Screenshot+2023-07-13+at+3.39.27+PM.png Projects - Make it stand out StrikeGum individual pack https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/20393852-ff7f-43b6-b24c-d1b76aa48a78/Screenshot+2023-08-09+at+11.18.30+PM.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/6419453b-6e7d-494f-9e3e-d1f80e371ef0/woman-controlling-smart-devices--mockup.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/546202cd-7e8b-4538-a5e1-d9a45bb21cd8/smart-home-security.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/7803d4aa-6240-4458-96c9-2faff741714c/dashboard-on-wall-mockup-1.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691646151965-44C7JMKV5LZQ8Q25F2YU/voting-desktop-mockup.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e09e080b-07ad-4aa3-9e4d-efed57c360db/Screenshot+2023-08-10+at+12.50.10+AM.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c363625d-d318-4674-a81f-9e0789dc0406/voting-opennav-mobile-mockup.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f83ac9c4-6fd9-4d5b-a534-e8b322dcc7f3/voting-mackbook-mockup.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/b8df1d13-c324-4a53-827c-0749988d85d2/Elementa_square-businesscards_mockup.png Projects - Make it stand out Business Cards Option 1 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/227c4a21-ce5e-4cef-b91a-7d13e51af039/Elementa_Awaken_Mockup_2.png Projects - Make it stand out Awaken bottle label mockup slant https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/2997dae2-56e3-4f13-b8a0-27aace0f5233/Elementa-website-mockup.png Projects - Make it stand out Elementa.club website. I coded blocks for their website for special features so that they had the ability to customize their website as they like. Visit the website here: www.elementa.club https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1bbd149c-724e-454c-b071-3ee7467e85a2/Elementa_IG-logo_DarkBlue.png Projects - Make it stand out Social Media badge 1 using the vertical logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/ff81ef23-ce6c-46a7-80af-aee2ef405364/Elementa_IG-logo_Green.png Projects - Make it stand out Social Media badge 1 using the vertical logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/a81ed61e-6fb7-41a2-a239-d586c396172c/Elementa_square-businesscards_mockup2.png Projects - Make it stand out Business Cards Option 2 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1f952faa-7bb1-429d-b632-2bea8866475b/01_ELEMENTA_logo-horiz-black.png Projects - Make it stand out I designed this logo for Elementa to encapsulate their four main elements: Fire, Earth, Water, and Wind, each corresponding with their four core supplements. The logo artfully integrates these elements, creating a harmonious and visually striking representation of the brand's commitment to natural, elemental wellness. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/d0198c26-72f3-48d5-9d95-d4b7770d25b0/Screenshot+2024-06-14+at+1.37.46%E2%80%AFPM.png Projects - Make it stand out Elementa Packaging for Awaken & Clarity Supplement Bottles https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718415388563-L432QFM9NIAJTHS0K40K/_Elementa_icons_.8x.8-28_SMALL_AWAKEN.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718415388569-K60M3SFMAS3U5H6HUYM0/_Elementa_icons_.8x.8-23_SMALL_CLARITY.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718415389215-K5L1X0ZTGYITYR2PHC02/_Elementa_icons_.8x.8-29_SMALL_GROUNDED.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718415389277-36ASNZGD4F5KAJI2Z27V/_Elementa_icons_.8x.8-30_SMALL_SERENTIY.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414878231-4JWDIJJ5AZITTY8T2KNK/energy.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414878174-FVG9KAYC27CPMEUC9ZN2/focus.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414878920-B74Y7V6YDICCUJPSSE7T/mood.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414878929-G1UJKY1R64GQY22XRM2F/clarity.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414879602-WYRZQK6IXW5CFL0YTXE1/memory.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718414879607-MC533Y0YKU1WQPOUNPBC/calm.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718936513033-OTPMZ2B2Q1OUUH9H1VVO/Screenshot+2024-06-20+at+9.20.10%E2%80%AFPM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718936513032-5KSGWOVVGAX8FLF2OJTO/Screenshot+2024-06-20+at+9.20.24%E2%80%AFPM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/aa6ec2c9-822c-4fc5-979b-11dd27cf400e/Elementa+Color+Palette.png Projects - Make it stand out Elementa Color Palette giving feelings of grounded wellness with its darker earth tones. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/02e55c83-a1bf-4d77-8a50-64ca47eb0b18/Elementa-insta-carousel-goals.png Projects - Make it stand out Elementa Instagram Template creation & Copywriting for marketing to expand reach https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/eda81869-4b2e-40d3-9e91-b282988bdb3f/Clarity_mockup_podium.png Projects - Make it stand out Clarity Mockup on Podium https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f62795e2-cae4-4cad-85d6-eac39279deaf/Screenshot+2024-05-09+at+3.07.32%E2%80%AFPM.png Projects - Make it stand out Awaken Label Close-up https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/3ee6c85a-ec94-4a6e-be55-ca1aadf3c99a/Elementa_Clarity_3sided_mockup_1.png Projects - Make it stand out Clarity 3-sided Bottle Label Close-up https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/50ef1485-df15-4082-b2c2-29b988de2399/Elementa_labels_2-06.png Projects - Make it stand out Clarity Label Close-up https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/a2907acf-175f-43a4-8e76-24345e94aee4/Screenshot+2024-06-14+at+1.42.15%E2%80%AFPM.png Projects - Make it stand out Awaken 3-sided Bottle Label Close-up https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718673454306-LKXMSUK754WKAIY5PFG4/Elementa-Insta-mockup.png Projects - Make it stand out Elementa Instagram Template Package - copywriting included https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718931851650-AOFF7CZLYUFCHALZMWBS/Elementa-human+systems-AWAKEN-red.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718931851500-RZO7P7T2QJEX9VWF3SFS/Elementa-human+systems-CLARITY-blue.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/dc6853bd-dd7b-45ad-b584-a3eca2e4c824/cold%2Bhot-plunge_4_1920x1080.png Projects - Make it stand out Branded Cold Plunge & Chiller https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8410eff6-f92e-4107-b5a7-a1a8280219ea/fjord_banner%2Bcoldplunge_2.png Projects - Make it stand out FJORD mockup for website hero banner https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/6c6b30cb-6e84-4ed2-a529-f27cda327316/Fjord_INSTA_icon_2.png Projects - Make it stand out Fjord Cold Plunge Logo for Social media https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/fa71641a-b825-474f-bf8c-fd3199e64bd6/Fjord_FB_icon_3.png Projects - Make it stand out Fjord Instagram logo https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e42753a3-72e0-4ba3-aa85-9ab070317f6b/Rachel-G-website-mockup-3.png Projects - Make it stand out Rachel G Website GALLERY https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/4f9d4fb4-f9d9-4cd0-bb41-49db4650697d/RachelG_businesscards.png Projects - Make it stand out Rachel G Business Cards https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/aabd1233-755b-4f32-ae9d-b3eac8cd1f7b/Rachel-G-website-mockup.png Projects - Make it stand out Rachel G Website HOMEPAGE https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/c3f9775b-8119-4ba2-81c0-2ce91f1d0959/Rachel+G_social_logo.png Projects - Make it stand out Rachel Gonzales Logo - Rachel wanted a logo that matched her own handwriting and said her full name to give it that personal touch. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/4a64eca9-9d7e-4f3b-9069-edcf0f2223a7/RachelG_aboutme.png Projects - Make it stand out Rachel G - ABOUT ME https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9a5194c6-b9b1-42c2-b01a-9fa8a509be5b/Rachel+G+Color+Palette.png Projects - Make it stand out Rachel G Color Palette - combines her love of the moon, her witchy side, her soft Cancer side, and her Scorpio side to make a perfect blend of soft and dark colors. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682727015509-KG13PSX9D5MADSGN74PW/Kana-Whiskey_Mockup3.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682755121273-DE7XI83QSTRFC0TJBFBZ/Screenshot+2023-04-29+at+2.56.43+AM.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682766797009-R26W0F0LI3OJYGEZKBLC/feelingtrees-mockup-1.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682806001076-LS2WY8ZQ2EXZ7UPMV2AN/bsscards.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9746ecd5-a307-402d-8585-8f4543744403/HKbrochure-front2-mockup.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682809251451-890FVLARCU4S92RRZL0S/vintage+van+mockup+-+basch.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682766036752-5DP8AGOR0QW9VCKEYM6Y/intagram-mockup-flat-01.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1683062757327-NR6O2YEVHDJJWDZJO4B3/Kana-Whiskey_Mockup3.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691638537071-RZDV5X810AEVZQGBWYW5/dashboard-on-wall-mockup-1.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691646151965-44C7JMKV5LZQ8Q25F2YU/voting-desktop-mockup.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/5f3b1ca0-23ce-482b-8d5e-3365956fd62e/20240131_153301.jpg Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1689301510697-H808KKJ8GRCZFVBXMYWS/StrikeGum-Hero1.2.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682806318901-EYWBLDDIUPH1HA2B85HC/aa-mag-toc.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718671096398-EDOJP5ZKJQNL2K34INGI/FJORD_website_mockup.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1718673454306-LKXMSUK754WKAIY5PFG4/Elementa-Insta-mockup.png Projects https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e42753a3-72e0-4ba3-aa85-9ab070317f6b/Rachel-G-website-mockup-3.png Projects https://www.sophiachow.com/case-studies daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/2a4f1685-b626-45f2-8639-78a1118a5296/Screenshot+2023-04-28+at+8.56.49+PM.png Case Studies - COMPETITIVE ANALYSIS Because the challenge was to design a high-end whiskey bottle, I set out to gather the top competitors of top shelf whiskies. Here is list of top competitors to name a few: Suntory, Johnnie Walker, Lagavulin, Laphroaig, Nikka, Spot, Glenlivet, Woodford Reserve, High West, and Redbreast. Many of the whiskies out there had decent designs. They mostly used the colors maroon, dark green, gold, and beige. Many of the designs were text heavy or had fancy emblems. I discovered only a few whiskies that were made for women but none were readily available in most stores around the world. There is a growing market for whiskies made by and for women. In fact, women make up almost over 30 percent of whiskey drinkers in the U.S alone, and that number continues to grow. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/35188b80-987c-48b7-99e0-82b1b2b3a785/kana-3.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736352570-CA5GID3FH5NOMRABLDCL/kana-whiskey-label-front-pink.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736360908-CH1FPU4KVE4M7JX50408/kana-whiskey-label-front-teal.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736361802-YDRPK3EKBQRE22LIVY28/kana-whiskey-label-front-lime.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736351281-LV0H15C5KP0R34OBYCFD/kana-whiskey-label-back-pink.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736356191-J2XFUDTHHKD4DMSTW076/kana-whiskey-label-back-teal.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682736354679-5KQFWPJOXVCEZR0NRYR0/kana-whiskey-label-back-lime.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/3352f7b9-eaee-4aa3-bd27-fe8e4ff19784/realmendrinkwhiskey.jpeg Case Studies - RESEARCH & DISCOVERY The challenging part of this project was creating a brand identity and design that stood out from over 510 whiskey brands in the world. I thought about my own experience and noticed that whiskey has historically been portrayed on television, in film, and advertisements as a man’s drink. It’s similar to beer and dark rum: the former is associated with men in pubs, the latter with pirates. But whiskey wins. It is the alpha drink for alpha males. Men drink whisky to celebrate, to forget, to look cool. Why, though, in an age when gender norms are being shredded, do we still conform? This was when I realized that creating a whiskey that honors fierce femininity would be the best way to stand out from the crowd and, at the same time, honor my own feminine power. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/77a86e56-4349-47e7-a2d1-76c1b36a12ad/kana-2.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/30161934-7e20-4366-b4a3-0161f03444a3/kana-1.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8da76697-ad39-48e6-a7b8-1de23b048188/Kana%2BColor%2BPalette.jpg Case Studies - TYPOGRAPHY & COLOR Display Typeface: Tropican Regular & Bold Header 1: BN Norplay Header 2: Bon Vivant Body Typeface: Poppins Regular https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735035207-T7LUMVU2DVWOYST8DEHM/IMG_3548.jpg Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735206430-XWEB8LM8820WVY7XABZV/IMG_3544.jpg Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735316656-GV2BRENGELSGUGD8UFCH/Screenshot+2023-04-28+at+9.28.09+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735317421-6C1WENUKXTSZTIWN2B0D/Screenshot+2023-04-28+at+9.27.54+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735316760-WWE7V0QXBMYAR22OMDMJ/Screenshot+2023-04-28+at+9.27.28+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682735395887-6MU8M2GW5W56PN6H761T/Screenshot+2023-04-28+at+9.29.45+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682732967337-OU5UKKJXWOAOCDP93DGD/Thumbnail_+copy.jpg Case Studies - SKETCHES With a word map, I played around with the idea of an empowered warrior woman. I thought about powerful women in history and names that might ignite the feeling and meaning of “power,” “warrior,” “goddess,” or “fierceness.” I explored various styles ranging from modern & simplistic to detailed & vintage. I also entertained the idea of including images representing power, empowerment, and fierceness while giving it a feminine touch with florals. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750668614-7FKCNP7GQFRUQT1F5R51/Delta+88-Small-Gummy-Pouch-Designs-3x5-PINK+FRONT.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750670085-9XUYYYJUMRYJZ1CZCW7H/Delta+88-Small-Gummy-Pouch-Designs-3x5-BLUE+FRONT.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750669381-4ZXG0M7C5K7T2ZOBAUP2/Delta+88-Small-Gummy-Pouch-Designs-3x5-PURPLE+FRONT.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750670122-9U21063ZQQGEFCPJTYZG/Delta+88-Small-Gummy-Pouch-Designs-3x5-PINK+BACK.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750669397-CFBEM0AV592DTLYJNAUU/Delta+88-Small-Gummy-Pouch-Designs-3x5-BLUE-BACK.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750668651-9K2ZHB5P1VJ9EN8HCP3H/Delta+88-Small-Gummy-Pouch-Designs-3x5-PURPLE+BACK.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/b4d363ce-f343-478e-a0da-c46b552d8fa1/Delta_88_Bag_Designs_2%2B1%2B2.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8f4b3c0f-d2d4-44d5-9640-6d97094f8d07/colorful-jelly-candies-forming-square-shape-pink-surface.jpg Case Studies - RESEARCH & DISCOVERY There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018. In fact, the movement to CBD e-commerce has already begun. In the United States alone, cannabinoid (CBD) sales in the e-commerce channel are forecast to increase to more than six billion U.S. dollars by 2026. According to the study by CBD Oracle, around 51% of people who use delta-8 do so for medical purposes. Of these, the study also offers a breakdown in terms of the specific conditions they were using delta-8 to treat: Anxiety/panic attacks: 69% Stress: 52% Depression or bipolar: 46% Pain: 41% A survey conducted by CBD Oracle surveyed people who’d heard of or used delta-8 in Texas, and the results were 57.6% men and 42.4% women. At the same time, the age range who have tried CBD is as follows: 18 to 24 years: 14.5%, 25 to 34: 31.5%, 35 to 44: 39.1%, 45 to 54: 10.9%, Over 54: 4%. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8dafcce9-4495-48de-af6f-34214487465e/My+First+Board+-+Delta+88+Moodboard.jpg Case Studies - MOODBOARD After an initial client intake, I was able to gather that the client wanted a modern, clean, bright, and regal look and feel. I created a few mood boards and in this one, I explored color, typography, and a modern, out-of-this-world feel. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/47fa235f-0ba4-40e3-a098-c06c54addace/delta88-spellout.jpeg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/a7ad28b0-2e49-457b-b702-89e18b98ef6f/delta88_option2.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/861ca68d-7c24-4c1b-939d-29e91f213d0c/delta88_option1.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750315386-5QSVAY0K5KRVDX8QA91D/Delta88-logo-main-14.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750277342-L5ANYB2M3JLAOJPCRZCC/delta88-2nd-logo-05.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682750297676-WUOBBERZY3J7OH4ZT4TA/delta88-fancylogo-black.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/6128010d-d257-49fe-91ae-eebc703e70a3/delta8-gummies-competitors.png Case Studies - COMPETITIVE ANALYSIS There are an array of CBD companies out there. The ones that stood out to me were companies selling CBD products online, companies selling in Austin, Texas, and companies focused on educating the public about the positive benefits of cannabinoid products. Here are a few top competitors: Restart CBD, Mary Jae, 3 Chi, Hometown Hero, and Ocho. Many of the competitors have similarities in how they present themselves in their branding, such as focusing on health, the color green, and focusing on the marijuana leaf symbol. There are a few companies out there that are focusing on specific demographics. For example, Hometown Hero honors and aims to serve people in the military, and Mary Jae caters to the younger portion of the target audience with its fresh, hip designs. Mary Jae primarily targets the audience that values gender and identity inclusivity. I used my competitive analysis to inform my designs to ensure we stood out from the crowd while creating that modern VIP experience that the clients wanted. Many of the logos and company branding for CBD products needed more refinement, innovation, and general good design. Many packaging designs have readability issues, poor layouts, and poor typography choices. Some companies had some good designs (such as 3Chi and MaryJae). Still, there was a growth opportunity to create something fresh and new with a good design, logo, and branding. I saw the opportunity to stand out by simply creating excellent designs. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/4097c9c4-6d40-4cb5-8b86-f03636e27b04/Screenshot+2023-04-29+at+1.19.10+AM.png Case Studies - SKETCHES Here are the initial logo sketches I made. It took a while for us to understand and formulate the exact look and feel of their logo & brand so naturally we spent a long time in these initial stages exploring all the possibilities. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/25550c35-bef4-4354-86dd-ae0d12e444af/Screenshot+2023-04-29+at+1.41.29+AM.png Case Studies - TYPOGRAPHY & COLOR Display & Logo Type: BN Grimer Header: Voltdeco Decorative: Bon Vivant Body: Moderat https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/ad926629-a183-4705-8c1f-a30af9db9871/delta88_option3.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/467e2691-80db-458a-91e0-41f43ba4124d/Screenshot+2023-04-29+at+4.35.33+AM.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765144854-SQGNNBIZHZSPAOT5ZBZA/Screen+Shot+2022-12-04+at+10.15.09+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765154667-ZBNM7OHCVXJ26BT89SKK/Screen+Shot+2022-12-04+at+10.15.19+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765164772-XJCHO47Q0SVCT5AMPEW4/Screen+Shot+2022-12-04+at+10.15.33+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765181238-CYX6G3RI1Q5RAUALQTTA/Screen+Shot+2022-12-04+at+10.15.45+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765201410-RH3A0R6MQKPRZG3823W3/Screen+Shot+2022-12-04+at+10.15.59+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765211538-SA47OOK9XJZCRO34JE1F/Screen+Shot+2022-12-04+at+10.16.13+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765226971-WAJ61HCBVBCHV7OL836G/Screen+Shot+2022-12-04+at+10.16.25+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765235598-I81T9VPGRO7QH16Z5RR5/Screen+Shot+2022-12-04+at+10.17.42+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765246355-J69RKGOIRDFDVYJ6YUF2/Screen+Shot+2022-12-04+at+10.18.51+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/7e052180-376c-425b-bc77-91f8e23deb70/makers%26methods-landing.png Case Studies - COMPETITIVE ANALYSIS After our research, we compiled a comprehensive competitive analysis of local, national, and international groups doing similar things in Drama and theater. We discovered that many theater troupes/groups overuse the muse of tragedy drama masks and theater curtains. We took note to steer clear of these overused symbols to attract the younger target audience at ACC. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682764092632-BK17I5O3SRPMRKE6RJJ2/Screen+Shot+2022-12-04+at+8.41.43+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682764109882-30A2OIU5E5X3HV261LHY/Screen+Shot+2022-12-04+at+8.41.52+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682764121933-HRQSETTS2THL6PPSCAQB/Screen+Shot+2022-12-04+at+8.40.57+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682764140835-EFOXRX404NPWO0NEE3DM/Screen+Shot+2022-12-04+at+8.41.12+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682764150740-5XBUCZIXHN7ET31J7MTE/Screen+Shot+2022-12-04+at+8.42.03+PM.png Case Studies 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Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682766067263-21KTCDI31BIPZH311HAT/Summer_MM%2BPoster%2BCalendar%2Bv2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8624fbb4-86a9-4137-830a-a45b61f16244/Color%2BPalette%2B-%2BMakers%2B%26%2BMethods.png Case Studies - TYPOGRAPHY & COLOR Display & Header: Outfit Bold Body 1: Sansation Regular Body 2: Marydale Regular https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765380992-YA85UFKUCUTJK4XN0ZFH/Screen+Shot+2022-12-04+at+10.48.26+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765394176-5FQGY0809ZGGYHA21STH/Screen+Shot+2022-12-04+at+10.48.37+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765405283-J63X1Q9HS252QV3XBI3T/Screen+Shot+2022-12-04+at+10.48.47+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682765417813-ZR2ZS60PFC44FOAPAHIC/Screen+Shot+2022-12-04+at+10.48.57+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/2aa6e775-6103-4190-9543-105fcf357d6d/M%26M-sketches.png Case Studies - SKETCHES Everyone in the class did sketches, and I’ve included a few of my own here. During this time, we were still unsure whether they wanted to keep the name “Makers & Methods” or if they wanted to explore other titles. Some of the logo sketches here explore different name options and styles. I also created a few initial social media and poster sketches that explored the concept of movement that the client frequently expressed interest in. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f86bbf47-93aa-4d96-a372-6523e7692344/Screen+Shot+2022-12-04+at+9.08.32+PM.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/aace3f11-b202-471b-842a-f8cb7254e763/Screen%2BShot%2B2022-04-21%2Bat%2B12.03.06%2BPM.png Case Studies - Overwhelming This dashboard has everything, but it's too crowded and overwhelming. What I learn from this is that it's probably good to separate things into categories and tabs to not overwhelm the user at first glance.. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/380f244f-c7e9-4352-ae45-53e72de035c4/Screenshot+2023-08-09+at+11.49.33+PM.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/ba0eaf2d-e9bc-45dd-b251-dca8a2c176d4/smarthome-digitaldraft-1.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691644994284-V139F431W4IZPXF1HWYS/Screenshot+2023-08-09+at+11.18.30+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691645015665-81DP41MT319SZIWMQRMJ/dashboard-on-wall-mockup-1.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691645030613-IAIQAVJEUFCS6LULS6DV/woman-controlling-smart-devices--mockup.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691645039055-6G1WSAACT900GHKJPL6G/smart-home-security.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691645058677-0ZDU3OEFM7MUFIDXMFEG/smarthome-mockip.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f200a71a-be20-4b6e-bf2f-5e958cf8a415/sketch-2.jpeg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/a0200c29-ea4f-49c8-befb-d6096fba74cb/Chow_smart-home_home.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9f30751b-cca6-4be8-8e9a-ff609556e123/Chow_smart-home_music.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/8d1e3641-1bd4-48ea-a948-6e7507659fcb/Screen%2BShot%2B2022-11-14%2Bat%2B12.26.13%2BAM.png Case Studies - Accessible The side menu on this dashboard is effective because it shows you all the essential categories you might need. It also works better than the menu at the top. The large menu with the white cut-out effectively lets me know which category I'm on. It is also easier to touch because the area for the nav buttons seems larger. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/9a1f5a99-221b-495c-88bb-e53be685a119/Chow_smart-home_lights.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/11456403-550f-4239-88f0-3a4dd3fc87ec/Color%2BPalette%2B-%2BSmart%2BHome%2BDashboard.png Case Studies - TYPOGRAPHY & COLOR Display & Body: Space Grotesk https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/d745c6aa-d2ec-49d1-9d4e-537498920b80/Screen%2BShot%2B2022-04-21%2Bat%2B11.24.50%2BAM.png Case Studies - Good user flow The layout of this dashboard works well with user flow. The time and air conditioner are displayed conveniently on the left panel. Then there is a menu on the top listing essentials like the dashboard, security, devices, etc. There are also the music controls on the bottom right. Everything essential is on the dashboard but not in an overwhelming way. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/10a456d1-29bb-4b73-a439-b4e425d3b48c/sketch-1.jpeg Case Studies - SKETCHES After doing initial research, I gathered all of the aspects of smart home applications that I thought were working well and put them together to create a few sketches for the dashboard and rooms. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/7f9851fd-4742-40ca-8bd6-03e54dfab224/Screen+Shot+2022-02-23+at+10.39.26+PM.png Case Studies - Research & Discovery In my research, I sought to look for websites that encourage people to vote. I studied them for inspiration and learned about what I could do to improve the experience, especially for young audiences. Here’s a list of websites I studied: votetexas.gov vote411.org rockthevote.org vote.org lwv.org Most of the voting websites, although informative, lacked good user experience or good visual layouts that weren’t distracting. They almost always used the colors red, white, and blue and would probably not catch the attention of younger voters. My ideas for improvement started flowing! Areas for improvement: Good, clean layout that isn’t overwhelming. Better readability fun, hip, and eye-catching imagery better suited for younger target audiences. Better user experience overall. Choosing colors that are more youthful and fun. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/b0cf2660-b680-4887-a104-9785c19c9040/StyleTile1.png Case Studies - Style Tile One With this style tile, I explored bright youthful colors along with graffiti imagery. The typography for the header has a bit of character yet isn’t too distracting and the body text is a clean sans serif to allow for easy readability. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/d17f1fd9-0f8b-4a7f-91ee-e62283aeeab7/StyleTile2.png Case Studies - Style Tile Two With this style tile, I explored bright youthful colors along with graffiti imagery. The typography for the header has a bit of character yet isn’t too distracting and the body text is a clean sans serif to allow for easy readability. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/f15edde3-123d-4a7b-b2d4-93e4162badf7/Color%2BPalette%2B-%2BVoting.png Case Studies - TYPOGRAPHY & COLOR Display Type & Body: American Black & Light https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691646151965-44C7JMKV5LZQ8Q25F2YU/voting-desktop-mockup.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/e09e080b-07ad-4aa3-9e4d-efed57c360db/Screenshot+2023-08-10+at+12.50.10+AM.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682763182843-ZABLG1AHM1RDONEKG8FT/makers%26methods-landing.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691637672137-WOSB7K24EVWVN8KREZJI/iStock-1245893896+%281%29.jpg Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1682753210400-QF3038OG6H35YO3TXKGN/Kana-Whiskey_Mockup3.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/93d232f1-ffb1-40d3-9aa0-92d3c02e19aa/Screenshot+2023-04-28+at+11.45.27+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/20393852-ff7f-43b6-b24c-d1b76aa48a78/Screenshot+2023-08-09+at+11.18.30+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1691646151965-44C7JMKV5LZQ8Q25F2YU/voting-desktop-mockup.png Case Studies https://www.sophiachow.com/websites daily 0.75 2024-06-14 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1715237227841-DVAAOS1YH19KS3D8JI5G/cold%2Bhot-plunge_3_1920x1080.png Websites https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/1715251014243-DRPZC7D5JZM8J0J9LQWS/Delta88_Website_mockup_vid.png Websites https://www.sophiachow.com/about daily 0.75 2024-08-15 https://images.squarespace-cdn.com/content/v1/644c362ba7352838d524f9f9/ad861465-4f5b-4a3a-8561-f53816f153ad/sophia_chow_headshot.jpg About - Make it stand out Photo by: Joshua Tsang https://www.sophiachow.com/contact daily 0.75 2023-04-29